It’s only natural
that Miami, a place with summer all year around,
would be the ideal choice for the swimsuit industry’s
biggest event of the year. All the major labels
come out to play and young up-and-coming designers
vie for a spot to get their suits into the eyes
of the fashion elite. Nearly fifty designers
show off their latest and greatest in the Mercedes-Benz
tents alone. Across the city dozens of designers
participate in satellite events that are organized
by independent organizations.
the biggest names in fashion show their swim
collections during Swim Week. One year, Chanel
put together a crew of synchronized swimmers
and Chloe has started regularly showing on
a runway atop the pool of the hyper-exclusive
Soho Beach House.
fashion event, it’s just as much about
the parties and sponsorships, the red carpet
and the street style as it is the main event.
Miami Beach’s club, venues and hip eateries
are packed with the jet-set crew of models,
editors, photographers, writers and designers.
late July and that means it’s hot, hot,
hot in Miami. While it’s all about the
clothes at any fashion show, this is probably
the fashion event of the year with the least
amount of clothes.
The Tents - The scene is a familiar
one for the international fashion set: the
champagne flows, well-dressed show-goers sit
and chat about the latest industry gossip,
photographers snap pictures of the very best
stilisti "cult" come Mara Hoffman,
Roxy Pop Surf, Suboo, Wildfox Swim e altri
ancora presentano le loro innovative creazioni
da spiaggia per l'anno a venire.
Invited - Fashion parties and events
are notoriously exclusive, but there are some
events that you’re invited to whether
or not you have VIP status in the fashion
year the parties change and the locations
are never the same, so you’ll have to
do some research, but there have been some
pretty spectacular, and free, events open
to the public in the past. At Sagamore Hotel,
they had free makeup by Bobbi Brown and a
pool party complete with snow cones. SLS South
Beach has hosted the Peroni Emerging Designer
Series, a showcase of young designers that
was open to the public. The Freehand Miami,
a hip hostel, has a pool and a great bar that
are always open to the public and they have
been known to host a pretty awesome, and totally
free party for Swim Week. The Standard Miami’s
always cool pool deck hosted some very fabulous
events for young designers that were open
to the public.
the chicest bars and clubs around the city
are packed with the best DJs who have flown
in for parties hosted by cool brands and packed
with swimsuit models.
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